The "Hip Strip" [a mile and $5 shuttle taxi fare away] is merely the road along the front in Montego Bay with Souvenir Shops, Hotels and Eateries - a Margaritaville and Burger King among them. The colours of the water at the small beach were super. But there is nothing "Hip" about the area. It could do with a spruce up, with many buildings a bit run down and the shop keepers are somewhat aggressive trying to entice one into their stores. Little is priced as it varies as to what they think they can charge. An hour here was enough. The souvenirs in the shops in the Cruise Terminal were the best deal for anyone wanting them.